Agency: Barber Martin Agency, Junior Art Director: Kelly Reyes, CCO: Deb Hagan, Senior AD: Ron Villacarillo, Copywriter: Lauren Barrett, Production Studio: Mad Box, Senior Producer: Wendy McCallum.
INTERVIEWS
BOOMERANGS
cato fashions
I was tasked with creating and executing a social media campaign for Cato Fashions to go along with their "Cato Confident" TV spot. While the commercial focused on the concept of confidence and social content also touched on it, there are also fun boomerangs that serve as "eye candy" for platforms such as Instagram. To go along with the confident messaging, I also created a series of short interviews best suited for Facebook and Youtube. Below you'll find 3 short interviews with each of our models, as well as some of my favorite boomerangs.