Our objective was to recreate Chevy's already recognizable logo out of different objects to tell a story. Chevrolet has historically been associated with American heritage, and taking this into account, we chose to tell their story through three different regions of the country.
Rather than using car parts, we handcrafted organic compositions representative of these three distinct American regions: The Northwest coast, Southwest deserts, and Southeast beaches.
Each of these different but equally recognizable regions show one where Chevy can take them, not what it's made of.
Art Direction: Kelly Reyes, Elijah Vaughn
Copywriting: Kelly Reyes, Elijah Vaughn