We were tasked with creating 3 digital advertisements for Dr. Martens - an Instagram post, Pinterest ad, and a web banner that can also be used for Facebook.
Dr. Martens is a known brand within various misfit subcultures, however the history of the actual product is sometimes overlooked. The history lies in its name: Dr. Martens.
Staying true to Dr. Marten's self expressive reputation for the everyday person, we paired candid shots of the boots, but with copy that jokingly refers to the brands name and history.
Including our tagline: Always on call.
Art Direction: Kelly Reyes, Elijah Vaughn
Copywriting: Kelly Reyes, Elijah Vaughn