World of Mirth is a local Richmond store that offers "toys for kids of all of ages". They carry classic toys, collectibles, nostalgic throwbacks, cult favorites, quirky birthday cards, stickers, and much more than you think. 
We produced 3 handcrafted short spots for Instagram using all World of Mirth products. The campaign is centered about their spokesperson, bobble-head Bob Ross (which they carry in store). 
Whimsical and optimistic quotes were selected to reflect W.o.M,'s young spirit that rubs off on anyone who walks in. Mirth's products are strategically placed within their quirky landscape recreations to align with the Bob Ross quote. 
Their products inspire people of all ages - they inspire nostalgia, foster creativity, and make for new ways of having fun. 
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